Holiday Closure - Sunday March 31

Please note that all TADL network libraries will be closed on Sunday March 31, 2024.

2022 Guide to eCommerce: Create an Online Store and Generate Sales: SCORE / TADL

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Program Type:

Business, Discuss, Explore

Age Group:

Adults, Seniors
Please note you are looking at an event that has already happened.

Program Description

Event Details

With all of the different platforms and tools available, creating an eCommerce store to sell your products should be easy right? Sure. It’s relatively simple to sign-up for a service, toss in some products and wait for the sales to roll in. The problem is that sometimes you can wait forever and the sales never come. In this talk, I’ll provide you with an overview of the best platforms, practices and tools to make your store more successful. 

 

This talk is for anyone thinking about creating an online store or anyone who wants to improve their current store. There is no single option that works for everyone, but I’ll give you my best recommendations that fit the majority of scenarios. The main platforms I’ll focus on are Shopfiy and WooCommerce but we’ll cover all the big players. 

 

What You’ll Learn

  • How to choose a sales platform
  • How to create an unparalleled product page.
  • How to convert more visitors into sales
  • How to streamline the checkout process
  • How to setup shipping, taxes and payment methods
  • Search Engine Optimization (SEO) tricks for eCommerce
  • And lots more! 

 

Mitch Park is the owner of the digital marketing agency Contempo Solutions, Mitch Park is a Traverse City native and a connoisseur of all things technological. When he’s not busy giving himself awards, he’s committed to helping local businesses grow by navigating them through the rapid changes and complexities of the web.

 

You can attend this workshop in person at the Traverse Area District Library on Woodmere Street or virtually via Zoom. You will receive login information for the virtual workshop when you register using the link below.

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